Alex is een marketingspecialist die zijn vaardigheden heeft toegespitst op het gebied van SEA. Hij houdt ervan om uitdagende marketingstrategieën en structuren te creëren. Hiermee wil hij resultaat behalen voor zijn klanten. Wanneer hij niet op kantoor is, is hij waarschijnlijk te vinden op de klimmuur of in de sportschool om die Adonis-achtige fysiek te behouden. Als Alex niet sport, struint hij alle nieuwe muziek af en bezoekt hij graag festivals.
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